Logo Animation, Motion Graphics, Social Good

My Role:
Concept design, storyboard and animation

The objective here was to create a promotional video for ASPCA in hopes that people will adopt more pets. Initially capturing the viewer’s eye with an ASPCA logo animation, this promotional video uses real-life characters to draw emotion. The thought is to not make the viewer feel sad, but hope that the viewer feels a sense of longing and happiness to go adopt some pets.